Swatch x Audemars Piguet

A stopwatch was an odd decision but I think everyone on both sides of the aisle blew the entire collab out of proportion

Generally, it feels like their doing much worse than the Moonswatch, i.e. forgotten in the hype cycle and not being worn/accessorized.

Children time traveling back to the 1870s. Very niche product

Making these pocket watches was a weird decision.

Stupid watch-hype for stupid people

I walked by my Swatch store the other day, zero lines, barely anyone in the store actually. The APs were on display but not attracting any attention. Quickly checked Chrono, some are still selling at ludicrously stupid prices. So, has the hype fallen through now?

Looks less like a watch accessory and more like something a dodgy Ibiza club promoter would flog for £400 after two pints and a line of confidence. Honestly though, this might be the final evolution of hype watch culture, just emotional support drip for blokes who think plastic and AP logos are a personality trait.

But in the 21st century, is anyone really going to wear a watch that isn't a wristwatch, just because they're a watch enthusiast or prefer to check the time on their phone? Is anyone really going to hang a watch around their neck, on their backpack, or from their belt buckle?

Well that looks like garbage

No wrist strap?!?!!? It's joever.