MSR vs Fjällräven

If money is no object and you want a free standing tent, then Big Agnes, Nemo, Sea to Summit, MSR are good options.

If you want better control, more efficiency, better wind performance then look at Soto or MSR.

I often reach for my alps gear more than my expensive MSR gear sometimes.

MSR seems to be keeping the tradition alive and I like that I can see the design style living on, but I miss Moss.

European brands I like: ... Fjallraven (outdoor) / sweden

I find Fjallraven to be quite durable

For that cold I would opt for something more specialized such as North face, Patagonia, Marmot, Arc'teryx, Columbia, Fjallraven, etc.

Fjallraven makes great jackets/parkas that last.

Additionally, it turns out high-end nylon hiking pants (Patagonia, Columbia, Fjallraven, etc) are 100x more durable than any natural material of the same weight, and often more durable than low-end canvas.