Innisfree

Pros

• Aritaum owns a lot of beauty brands (Innisfree, IOPE, Sulwhasoo, Laneige) and sells them at their stores.
• I’ll apply a liquid face sunscreen like from Skin1004 or innisfree. I’ll reapply throughout the day with the shiseido sunscreen.
• Korean cosmestics are also popular (thefaceshop, Innisfree, Skinfood, Laneige, some more other).
• I LOVE the innisfree one! It's in my top #3.
• I love Innisfree (if anyone wants to see my stash, I can post a picture 😂) so when my roommates and floormates (non East Asian) asked what I used for skincare & makeup, I told them I use Innisfree exclusively because that's what's worke...

Cons

• Overly fragranced, mediocre products, but highly affordable.
• I've tried Innisfree and Abib, both of which irritated my skin and caused inflammation.
• i really, really dislike innisfree's rebrand. almost every products are in this white packaging with low contrast colored text to tell you the product line. it used to be that each product line has different colored packaging and it's mu...
• I did try some K beauty when the hallyu wave started in early 2010s, the OG brands like Innisfree and TCFC. They have cute packaging but I was turned off by the fragrance.
• I was using Innisfree almost exclusively at one point but the reformulations put a stop to it.