The Ordinary

Pros

• Highly affordable price point compared to most cosmetic brands.
• Effective single-ingredient formulations for specific concerns like clogged pores and hydration.
• Fragrance-free products suitable for sensitive skin.
• Helpful online tools, including a regimen builder quiz to navigate the product line.

Cons

• Some formulations are reported to 'pill' or layer poorly under other products.
• The single-ingredient approach often requires purchasing multiple bottles to achieve a complete routine.
• Recent price hikes have diminished its reputation as a pure budget brand.
• Inconsistent formulation quality, with some users finding certain products less sophisticated than competitors.

Caveats

• The brand's acquisition by Estée Lauder has led to community debate regarding its cruelty-free status and market expansion into China.
• The vast array of specific chemical options can be overwhelming and confusing for skincare beginners.

Best for

• Budget-conscious users looking for specific active ingredients.
• People who prefer to customize their routine with individual serums.
• Those seeking effective, fragrance-free skincare basics.

Avoid if

• You prefer 'all-in-one' formulations rather than layering multiple products.
• You are sensitive to product texture or pilling issues.
• You prioritize brands that are independently owned and strictly cruelty-free.