Salesforce

Pros

• Setting up automations and connecting with CRMs (like Salesforce) was surprisingly straightforward, even for someone without much backend experience.
• For lead gen, look for platforms that offer integrations with your CRM (like HubSpot or Salesforce), especially if they let you pass attendee behavior (like poll answers or questions asked) into your lead profiles. That's been a game-cha...
• Yeah, it's expensive and can be messy, but some companies go with Salesforce because it handles a lot out of the box like user management, workflows, reports, and security.
• Salesforce, AirTable, or Notion can do almost everything you outlined.
• It's a customisable CRM where you can write code in Apex and restructure the flow to suit your business. That's the secret sauce. That's the large part for why they have such a high valuation.

Cons

• I went through two companies with salesforce, and that was a horrible experience, would take longer to close the ticket than answering it.
• You might need a CRM like Hubspot or Salesforce.
• I really hate the traditional ones - Hubspot/Salesforce.
• The list keeps growing. What they all seem to have in common is storing large amounts of customer data in Salesforce and not catching the malicious access early enough.
• By the time you realize how deep you are into customizing Salesforce and how unmaintainable it is your brain is frozen by the sunk cost fallacy and you keep investing more into SF to try to make it work.