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NOW Foods

Brand Publisher · Supplements & vitamins · 29 mentions · 2 subreddits · discussed in r/Supplements, r/backpacking

Reddit take

AI summary of the Reddit excerpts below — not a quote

NOW Foods is widely recognized on Reddit as a premier budget-friendly supplement brand that maintains a high standard of reliability and quality. It is frequently recommended as a 'safe bet' for consumers who want to avoid 'sketchy' or unverified brands without paying the premium prices associated with high-end labels like Thorne.

Pros

  • Excellent price-to-quality ratio, often described as the 'best bang for your buck'
  • Widely available and easy to find through major retailers and online platforms
  • Long-standing reputation as a reliable legacy brand with decades of history
  • Frequently cited for having trustworthy third-party testing and label accuracy compared to other budget brands

Cons

  • Some specific products, like powdered soy milk, are described as having mediocre taste
  • Certain formulations, such as multivitamins, may be less comprehensive than those from premium competitors

Caveats

  • A specific ConsumerLab test was mentioned regarding nattokinase supplements where several brands, including NOW, were part of a group with mixed results on label claims.

Best for

  • Budget-conscious supplement users
  • Beginners looking for a reliable 'starter' brand
  • Consumers seeking a balance between low cost and third-party verification

Avoid if

  • You are looking for the most advanced or 'comprehensive' multivitamin formulations
  • You prioritize taste in powdered food alternatives

This summary uses balanced time weighting with about a 18-month half-life. The evidence is based on 29 mentions with a median age of approximately 396 days, reflecting a stable and consistent brand reputation.

Sentiment

26 positive (90%) · 3 mixed (10%) · 0 negative (0%)

Trust + time weighted score: +90% · raw score 90%

What redditors said (10 of 29)

If you want cheaper, look at Now and Jarrow and Source Naturals.
positive · u/b****s · r/Supplements · comment · Dec 4, 2025 · open on Reddit ↗
Now is a well-known brand that's got good quality.
positive · u/b****s · r/Supplements · comment · Aug 8, 2025 · open on Reddit ↗
NOW Foods or Thorne are solid brands, just don't go crazy with the dosage
positive · u/S****8 · r/Supplements · comment · Dec 26, 2025 · open on Reddit ↗
Thorne or NOW are fine, avoid sketchy brands.
positive · u/S****2 · r/Supplements · comment · Dec 26, 2025 · open on Reddit ↗
Now Foods sells them fairly inexpensively.
positive · u/B****e · r/Supplements · comment · Dec 6, 2025 · open on Reddit ↗
I would stick with NOW if you're looking for cheaper or stick with Thorne and try to find a discount.
positive · u/p****n · r/Supplements · comment · Dec 4, 2025 · open on Reddit ↗
I will add the brands I lean towards now foods, nature's source, natues way, Jarrow, Solaray, and Kal. They aren't new and trendy but I like them, oh and Gaia sometimes.
positive · u/r****6 · r/Supplements · comment · Dec 2, 2025 · open on Reddit ↗
If you want a more budget brand, NOW foods is good.
positive · u/b****i · r/Supplements · comment · Nov 23, 2025 · open on Reddit ↗
That consumerLab test showing only 5 out of 8 nattokinase supplements hitting their label claims really highlights why it's so hard to trust what's on the bottle. The list includes brands like Doctor's Best, NOW, Nutricost and more.
mixed · u/a****l · r/Supplements · comment · Nov 11, 2025 · open on Reddit ↗
Nutricost methylated multivitamin... is more comprehensive than other multivitamins I have tried like life extension or Now foods.
mixed · u/O****9 · r/Supplements · comment · Aug 29, 2025 · open on Reddit ↗

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